Will Wright, the visionary creator behind The Sims, has returned to the spotlight with a deeper look into Proxi, his highly anticipated AI-powered life simulation game developed alongside his new studio, Gallium Studios. Focused on the power of personal memories, Proxi aims to redefine how players interact with digital storytelling. Keep reading to discover what’s new and what makes this game a heartfelt evolution in simulation gaming.
Proxi: A Game of Interactive Memories
A Deeply Personal Simulation Experience
After years of anticipation since its initial announcement in 2018, *Proxi* is finally stepping into the spotlight. The game recently gained renewed attention with the release of a “not-a-trailer-trailer” from Gallium Studio, followed by Will Wright’s recent appearance on a Twitch livestream hosted by BreakthroughT1D. This global organization funds type 1 diabetes (T1D) research and partners with the gaming community to raise awareness and support through events like their Dev Diaries series.In this latest episode, Wright sat down to discuss his journey, his connection to T1D advocacy, and the creative vision behind Proxi. Known for revolutionizing the simulation genre with The Sims and SimCity, Wright is now exploring a more intimate frontier—human memory.
Proxi is described as an “AI life sim built from your memories.” Players can input real-life memories in paragraph form, and the game’s advanced AI transforms each entry into an animated, interactive scene. These scenes—called “mems”—can be customized using in-game assets to better reflect the look, feel, and emotion of the original moment.
As players add more mems, the AI learns and evolves, shaping a dynamic representation of the player’s inner world. These memories populate a 3D environment known as the “mind world,” visualized as an expansive landscape of interconnected hexagons that players can explore and interact with.
Over time, the mind world grows richer and more detailed, gradually filling with AI-driven avatars called Proxies—digital representations of the player’s friends, family, and significant figures. Each memory can be placed on a timeline and linked to specific Proxies, reconstructing not just what happened, but who was there and how relationships evolved.
One of the most innovative features is the ability to export Proxies into other popular game platforms such as Minecraft and Roblox, bridging personal storytelling with broader creative ecosystems.
Wright described Proxi as an effort to create “magical connections with memories and bring them to life.” He emphasized his goal of crafting a more personal gaming experience: “I found myself getting continuously closer and closer to the player. I’ve always believed that no game designer has ever gone wrong by overestimating the narcissism of their players.” He added with a smile, The more I can make a game about you, the more you’ll like it.
Currently, Proxi is listed on Gallium Studio’s official website, with full platform details expected to be announced soon. Stay tuned for future updates as development progresses.
