The box office disappointment M3GAN 2.0 arrives on digital platforms today, July 15, following a brief three-week theatrical run. At the same time, reports confirm Blumhouse has undergone a round of layoffs.
M3GAN 2.0 opened with $10.2 million domestically and a modest $6.958 million internationally, indicating the first M3GAN movie, released in December 2022, might have been a rare success with its eventual $180 million worldwide total.
IGN’s M3GAN 2.0 review scored it a 6/10, stating: “By shifting from horror to sci-fi and action, M3GAN 2.0 delivers uneven results, but the character’s wicked humor and killer dance moves keep her—not the new genres—as the highlight.”
M3GAN herself took to social media to announce the digital release, posting: "They said this version of me was too much for theaters. Make of that what you will." The digital version launches on July 15, with a physical release slated for September 23.
According to Box Office Mojo, M3GAN 2.0 has so far earned a disappointing $36,496,600 globally during its time in theaters—$22,446,600 domestically and only $14,050,000 from international markets.
they said this version of me was 2 much 4 theaters. do with that what u will.
— M3GAN 2.0 (@meetM3GAN) July 14, 2025
watch m3 at home tomorrow https://t.co/zk8JFcmyOI pic.twitter.com/mJ7h0oJxEP
In other news, Blumhouse has reportedly laid off six employees across film, television, and casting departments, as Deadline revealed. The studio, which employs around 100 staff, let go of junior-level executives and support personnel. However, Deadline clarified that none of those affected worked on M3GAN 2.0.
Earlier this month, Blumhouse head Jason Blum addressed the troubled debut of M3GAN 2.0, acknowledging several missteps. Speaking on a recent episode of The Town with Matthew Belloni podcast about his initial reactions, Blum admitted: “I’ve been hurting all weekend and I’ve been overanalyzing everything.”
“We believed M3GAN was like Superman,” he noted. “We thought we could do anything with her—change genres, release her in summer, alter her appearance, even switch her from villain to hero. But we misjudged how deeply audiences connected with her.
“We chose to switch genres, but audiences weren’t ready for that. They simply wanted more of the M3GAN they already knew and loved.”
This reflects the shift in M3GAN 2.0 from a thriller-horror, like the original, toward an action-comedy tone—a move that clearly didn’t resonate. Blumhouse is now preparing for the December release of Five Nights at Freddy’s 2.
