Warhammer 40,000: Space Marine 2 Dev Stamps Out Live Service Game Talk Amid Backlash to 'FOMO' Community Events

The developers of Warhammer 40,000: Space Marine 2 have addressed player concerns regarding recent community events perceived as promoting "fear of missing out" (FOMO). These events offered limited-time cosmetic items, prompting accusations that the game was shifting towards a "full live service" model.

FOMO tactics, frequently employed in live service games, incentivize quick engagement and spending on temporary virtual goods. This practice often draws criticism for fostering unhealthy player relationships with games. Research, such as a 2021 GambleAware study, highlights the use of psychological nudges, including FOMO, to encourage loot box purchases. While Space Marine 2 doesn't feature loot boxes, its community events triggered a negative response.

In response to the criticism, Focus Entertainment and Saber Interactive acknowledged the negative feedback and confirmed that all event items will eventually be made available to all players. Their statement emphasizes their intention to avoid transforming Space Marine 2 into a full live service title. The goal is to offer early access to cosmetics for dedicated players, not to create frustration. They apologized for the initial implementation and are working on a simplified unlocking process.

As a gesture of goodwill, the emblem-less Mk VIII Errant Helmet (previously exclusive to the Imperial Vigil event ending March 3rd) is now being offered free to all players who link their PROS accounts.

The 7.0 update is anticipated, promising a new weapon, map, and PvE Prestige Ranks. Focus and Saber previously addressed content concerns, outlining future plans for the game. Space Marine 2 achieved record-breaking success upon its release, selling over 5 million copies and becoming the fastest-selling Warhammer video game.