Supercell's upcoming game, Mo.co, has already proven to be a major hit during its soft launch phase, generating an impressive $2.5 million in revenue, as reported by Pocketgamer.biz. This millennial-focused monster-hunting multiplayer game blends the excitement of social gaming with the thrilling elements of Monster Hunter, allowing players to take on the role of a stylish part-time hunter battling evil invaders from beyond.
The initial revenue spike can be attributed to the game's attractive array of cosmetics and in-game items, which have enticed players to spend. However, the revenue surge quickly tapered off, possibly due to the limited content available during the invite-led soft launch. This drop-off doesn't necessarily signal doom for Mo.co; rather, it suggests that the addition of new content could reignite player interest and spending.
Supercell is known for its unconventional approach to managing its portfolio, often choosing to focus solely on the most promising titles. This strategy has led to the success of games like Brawl Stars and Squad Busters, despite their initial slow starts. On the flip side, it has also resulted in the cancellation of potentially promising games like Flood Rush and Everdale before they could see the light of day.
The future of Mo.co remains uncertain, but its early success could encourage Supercell to invest in new content to boost its performance further. Fans of the game can look forward to a potential full release if Mo.co continues to show promise.
While Mo.co is currently in a closed state, those eager to explore new mobile gaming experiences can check out our "Ahead of the Game" feature, which highlights great games available in early access on mobile devices.
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