"Assassin’s Creed Shadows Hits 3 Million Players, Ubisoft Silent on Sales"

Ubisoft has announced that Assassin’s Creed Shadows has attracted over 3 million players within just seven days of its launch on May 20. This impressive number marks a significant increase from the 2 million players reported on the game's second day, surpassing the launch figures of both Origins and Odyssey. Ubisoft contextualized Shadows' opening weekend performance, noting it performed better than Origins and Odyssey but didn't match the exceptional launch of Valhalla in 2020.

Shadows achieved the second highest day one sales revenue in the Assassin's Creed franchise, trailing only behind Valhalla. It also set a record for the highest day one sales on the PlayStation Store for any Ubisoft title. Additionally, players have logged over 40 million hours in the game so far.

The success of Assassin's Creed Shadows is crucial for Ubisoft, following a challenging period marked by delays and the underperformance of last year's Star Wars Outlaws. The company faced significant setbacks, including high-profile flops, layoffs, studio closures, and game cancellations leading up to Shadows' release. Amidst these struggles, the Guillemot family reportedly explored talks with Tencent and other investors about a buyout to maintain control of Ubisoft's intellectual property. Consequently, the gaming industry is closely monitoring Shadows' performance as a potential indicator of Ubisoft's future.

On Steam, Shadows set a new record for the most-played Assassin's Creed game, reaching a peak of 64,825 concurrent players over the weekend. This is particularly noteworthy as it was the first game in the series to launch on Steam since Odyssey in 2018. Comparisons are being drawn with other recent triple-A single-player releases, such as Dragon Age: The Veilguard, which peaked at 89,418 players on the platform.

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While Shadows has seen strong player engagement, determining whether it meets Ubisoft's expectations remains challenging without specific revenue or sales figures. Ultimately, the financial performance of Assassin’s Creed Shadows will play a pivotal role in shaping Ubisoft's future, details of which may become clearer in the company's upcoming financial reports.

For those eager to explore the world of feudal Japan in Assassin's Creed Shadows, be sure to check out our comprehensive Assassin's Creed Shadows guide, including our Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.