In a recent discussion, analyst Matthew Ball suggested that setting new price points for AAA games by industry giants like Rockstar and Take-Two could be a game-changer for the gaming industry. Specifically, Ball proposed that if these companies set a $100 price tag for entry-level editions, it might set a precedent and potentially save the industry from financial strain. In response, a survey was conducted to gauge player willingness to pay such a premium for the basic edition of the highly anticipated *Grand Theft Auto 6*.
Surprisingly, the results were positive. Out of nearly 7,000 respondents, over one-third expressed that they would be willing to pay $100 for the entry-level version of the new *Grand Theft Auto* title from Rockstar. This sentiment persists despite Ubisoft's recent trend of pushing players towards purchasing extended editions of their games.
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Matthew Ball's statement sparked widespread discussion online, where he argued that if game publishers began selling their titles at $100, it could be a lifeline for the industry. He pointed to Rockstar and Take-Two as potential leaders in setting this new standard.
Looking ahead, Rockstar has announced that *Grand Theft Auto V* and *Grand Theft Auto Online* will receive updates in 2025, aiming to bring the PC version in line with the enhanced PS5 and Xbox Series versions. While details remain sparse, it's expected that these updates will go beyond mere graphical enhancements.
There's also speculation about the expansion of the GTA+ subscription service, currently exclusive to PS5 and Xbox Series, to PC players. Additionally, certain features available on consoles, such as Hao's exclusive car modifications that allow vehicles to achieve extraordinary speeds, are not yet available on PC. However, there's a strong possibility that these extreme turbo-tuning options will soon be accessible to PC gamers as well.
