Home News How a 15-Year-Old Meme Helped Shape Cyberpunk 2077's Quest Design

How a 15-Year-Old Meme Helped Shape Cyberpunk 2077's Quest Design

Author : Ava Mar 18,2025

In the world of game development, inspiration can strike from the most unexpected sources. A senior member of CD Projekt Red recently revealed a surprising muse that significantly shaped Cyberpunk 2077's quest design: a meme, over 15 years old.

Paweł Sasko explained his creative process: "When I write scripts or texts, I loop music I don't understand lyrically, or tracks with a strong beat to help me get into the 'flow.' I've listened to 'Epic Sax Guy 10h' far more than I'd care to admit. It gives me incredible focus and mental clarity while working."

This seemingly random meme, details of which remain undisclosed, provided valuable lessons in narrative structure, player engagement, and maintaining humor, even amidst the game's darker themes. During a recent interview, Sasko shared how this unconventional approach contributed to the immersive storylines and engaging missions within Cyberpunk 2077.

The anecdote underscores the importance of diverse inspiration in modern game design. By incorporating elements of internet culture, CD Projekt Red crafted a more relatable and authentic experience. This unconventional method contributed to the game's reputation as a groundbreaking open-world RPG.

This approach aligns perfectly with CD Projekt Red's philosophy: blending high-quality storytelling with cutting-edge technology. Their consistent innovation, while staying true to their core values, creates games that resonate deeply. Using a long-forgotten meme highlights their willingness to think outside the box and embrace new ideas.

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