Stumble Guys and Barbie team up again, but this time it's for a new toy line! This exciting collaboration will feature limited-edition plushes and action figures of Barbie and Ken in their Stumble Guys styles.
Exclusively available at Walmart in the US and other international retailers, the line includes blind box figures, six-pack sets, and more, perfect for Christmas gifting.
This partnership highlights Stumble Guys' successful strategy of leveraging collaborations to boost its popularity, a contrast to Fall Guys' delayed mobile release. Stumble Guys' rapid growth underscores the winning formula of mobile-first obstacle course battle royales. Barbie's ongoing efforts to connect with new generations also contribute to the success of this venture.
While this toy line is exciting news, let's shift focus to upcoming game releases. Our new series, "Ahead of the Game," will delve into the latest developments, starting with a look at "Your House."