A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
This "reach score" is a proprietary metric calculating the daily brand interactions via apps, games, music, videos, and manga. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.
Pokémon's dominance stemmed largely from its App Games performance (50,546 points, 80% of its total score), fueled by the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further boosted its reach.
The Pokémon Company's 2024 financial results underscore this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a vast media empire, including video games, animation, movies, trading cards, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures since The Pokémon Company's 1998 inception, the franchise's coordinated branding strategy has clearly proven highly effective.
