In the latest twist of the ongoing Epic vs Apple saga, Apple may now be compelled to eliminate its 30% commission on external payment links, a move stemming from a significant ruling. This development marks a decisive shift in the long-drawn legal battle initiated when Epic Games' CEO, Tim Sweeney, enabled direct in-app purchases for Fortnite, bypassing Apple's App Store and offering players substantial discounts.
Previously, Apple was required to remove fees and limitations on external linking within the European Union, but rulings in the US had been more favorable to the tech giant. However, the recent decision now prohibits Apple from:
- Imposing fees on purchases made outside the app,
- Restricting developers' placement or formatting of external links,
- Limiting the use of 'calls to action' like banners that highlight potential savings,
- Excluding specific apps or developers,
- Using 'scare screens' to influence consumer choice, and mandates the use of 'neutral messaging' to inform users about transitioning to third-party sites.
While Epic Games may have faced setbacks in individual battles, this ruling signifies a substantial victory in their broader conflict with Apple. Although Apple intends to appeal the decision, the likelihood of overturning the judges' rulings appears slim.
With the Epic Games Store for mobile now established on Android and iOS in the EU, and on Android in the US, the significance of the iOS App Store may diminish as alternative platforms gain traction.
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