Discover beauty for every eye, lip & face. Join our community to unlock exclusive rewards.
Sign up for Beauty Squad and enjoy seasonal perks, surprise drops and celebratory gifts all year round!
Welcome to your beauty universe! Explore trending lip oils, high-performance skincare and must-have cosmetics through our immersive e.l.f. app experience.
Radiate confidence. This is your destination to shop, connect and uncover holy grail e.l.f. products. Discover new favorites with Virtual Try-on, Foundation Shade Matching and interactive Shoppable Stories.
JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.
Our free loyalty program offers multiple ways to earn redeemable points toward free products and exclusive rewards. Beauty Squad members enjoy:
• Earn points for every purchase by scanning receipts in the app.
• Redeem points for free cosmetics, shopping credits or gift cards to popular retailers like Target, Amazon, Ulta and Chipotle.
• Get first access to limited-edition launches and special sales.
• Celebrate your birthday with bonus points and a free gift.
• Access members-only content including our Hot as e.l.f. trends and personalized Squad Sign recommendations.*
• Unlock premium benefits like free shipping when you reach Icon status.
UPGRADE YOUR BEAUTY ROUTINE WITHOUT THE EXTRA COST.
Receive weekly deals, special promotions and complimentary gifts with purchase on makeup and skincare.
E.L.F. SHOPPABLE STORIES.
Stay ahead of trends and discover new beauty essentials through our curated content.
FIND YOUR PERFECT MATCH WITH VIRTUAL TRY-ON.
Test products digitally to discover your ideal shades with confidence.
SWIPE TO SAVE YOUR FAVORITES.
Build your dream beauty collection by swiping right on products you love. Our "Swipe to Like" feature helps you curate a personalized wishlist of clean beauty finds.
SHOP SMARTER IN STORES.
Use our barcode scanner at retailers to access product tutorials, ingredients info and virtual shade testing.
NEVER MISS A BEAUTY UPDATE.
Enable notifications for exclusive e.l.f. offers, new arrivals and upcoming promotions.
TRACK YOUR E.L.F. ORDERS.
View purchase history, monitor deliveries and locate nearby stores carrying e.l.f.'s clean beauty range.
SPREAD THE E.L.F. MAGIC.
Share your favorite makeup looks and skincare picks directly from product pages or virtual try-on results.
Level up your creativity in Roblox's dynamic universe—where you can become a positive change-maker while exploring exciting beauty adventures!
e.l.f. brings premium beauty to everyone. Download the app and join us today.
