The Best Time to Buy a TV at a Decent Price in 2025

Investing in a new TV is a big decision, especially considering how central it is to our home entertainment. Cutting corners on picture quality or lifespan to save a few bucks isn't wise. Instead, focus on finding the best TV for your gaming and streaming needs at the best possible price. Fortunately, TV deals abound throughout the year—you don't have to pay full price if you know when to look.

While Black Friday and Cyber Monday are known for significant discounts, other periods offer substantial savings on top-tier gaming TVs and high-quality 4K models. The weeks leading up to the Super Bowl, for instance, often see attractive deals. This coincides with manufacturers releasing new spring models, making older TVs even more affordable. And don't forget about other sales events like holiday weekends and Amazon Prime Day.

Black Friday and Cyber Monday

Black Friday and Cyber Monday, once single-day events, now extend into multi-week sales sprees in November. TVs frequently receive some of the year's deepest discounts, making this a prime time to shop. You'll find budget-friendly options for guest rooms or kids' spaces, alongside discounted higher-end and newer models released in the spring.

While in-store Black Friday deals still exist, they often sell out quickly. Cyber Monday offers online alternatives, with Amazon often mirroring its Prime Day deals—offering a variety of TV deals for a limited time and stock. Best Buy and Walmart also participate in Cyber Monday sales, both online and in-store.

Before the Super Bowl

Following the holiday shopping frenzy comes the Super Bowl, a major TV viewing event. Retailers often replenish stock around mid-January and early February, leading to great TV deals in the weeks preceding the game. Older models usually see bigger discounts first, but deals on newer TVs are also available. Currently, we’re already seeing Super Bowl deals on Samsung OLED TVs.

Early January also marks the announcement of new TV models at CES (check out CES 2025 details for upcoming releases). This often prompts retailers to clear out older stock to make room for the spring releases.

Springtime

Around March through Memorial Day weekend, many manufacturers release their latest TVs. This creates opportunities to find deals on previous-year models as retailers make space for the new inventory. Upgrades between model years are often minimal, so you might not miss out on many features by opting for the previous generation.

Amazon Prime Day

Once an Amazon-exclusive event, Prime Day (now including an October event) now sees participation from other retailers. Walmart, Best Buy, and others offer competing deals, sometimes even matching Amazon's prices.

Prime Day, typically lasting a few days in mid-July, offers deep discounts comparable to Black Friday and Cyber Monday, although many of the best deals are on older models. Deals are constantly added throughout the event, but overall, Black Friday generally offers more sales across all retailers.

Long holiday weekends (Presidents' Day, Memorial Day, Fourth of July, Labor Day) often feature smaller sales events. While discounts might not be as significant, and selection may be more limited, you can still find decent deals. Currently, Presidents' Day sales are underway, with Best Buy offering particularly strong deals (ending February 17th).

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for finding the best deals, especially for the latest models. January's CES showcases upcoming releases, with new models rolling out around springtime (March onwards). Releases continue into the summer, but the best deals on the newest TVs typically appear in the fall, culminating in Black Friday and Cyber Monday.

TV Brands With New Products

Major TV brands release updated models yearly. Here's a summary:

Samsung

Samsung focuses on higher-end models, with fewer budget options. New models often offer minor upgrades over their predecessors, focusing on improved brightness, mini-LED and QD-OLED backlighting, and enhanced gaming features.

LG

LG's OLED evo TVs receive upgrades in 2025, including AI personalization and "Brightness Booster Ultimate" technology. The new G5 boasts a 4K 165Hz variable refresh rate for gamers.

Hisense

Hisense continues to impress with its 2025 lineup. Higher-end ULED models now offer 144Hz refresh rates, and the 136" MicroLED TV is a standout large-screen option.

Vizio

Vizio made minor improvements in 2024, adding features and better LED performance, but removed the top-tier P-series. The M-series (mid-range), V-series (budget), and D-series (budget, 1080p) remain.

TCL

TCL significantly revamped its lineup in 2024, introducing Q- and S-series, with the QM8 as its flagship. At CES 2025, they announced the QM6K entry-level Mini LED TV.

Roku

Roku expanded its offerings in 2024 with its own line of Roku TVs, ranging from 24" to 75", prioritizing streaming capabilities. Roku Plus models include the Voice Remote Pro, while Roku Select models offer a basic voice remote.

Top Budget TVs You Can Buy Now

For those ready to buy now, here are some top budget TV picks for 2025:

### Hisense 65U6N

0Accurate colors, solid contrast, and many features at a low price. See it at Amazon### TCL 55Q750G

1Impressive contrast and brightness, 144Hz in 4K with VRR enabled, at an affordable price. See it at Amazon### Hisense 50U6HF

0Ultra-affordable with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon