Kadokawa, now a Sony Group subsidiary, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, this represents a 50% increase from their 2023 output. This aggressive expansion is fueled by Sony's significant investment and acquisition of 10% of Kadokawa's shares.
Kadokawa President Takeshi Natsuno, in an interview with Nikkei, outlined the plan. The strategy includes leveraging Sony's global distribution network for international expansion and a substantial increase in editorial staff to approximately 1,000, a 40% rise. A phased approach targets 7,000 titles by fiscal 2025.
This expansion will incorporate a "media mix strategy," adapting successful IPs into anime, games, and other media. Natsuno emphasized the goal of creating a diverse portfolio leading to major successes.
The collaboration benefits Sony, particularly Crunchyroll, its anime streaming service with over 15 million subscribers. Kadokawa's extensive IP library, including titles like Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, will significantly enhance Crunchyroll's offerings. Sony's interest in multimedia expansion, including live-action adaptations and international distribution, aligns perfectly with Kadokawa's ambitions.
This partnership promises a significant expansion of anime and other multimedia content globally. Kadokawa's ambitious goal, backed by Sony's resources and distribution network, positions them for substantial growth in the entertainment industry.
