Saudi Arabia Recruits LeBron James, Kevin Hart for Ad

• Dream Games has launched a major celebrity advertising campaign for Royal Kingdom
• LeBron James, Jimmy Fallon and other stars feature in their own custom commercials
• The campaign aims to replicate the massive success of its predecessor, Royal Match

If you've spent any time on YouTube recently, you've likely encountered ads for Dream Games' Royal Match. King Robert's endless adventures and narrow escapes have significantly boosted the match-three puzzle's popularity. Now, its successor Royal Kingdom is adopting a fresh approach with a high-profile celebrity ad campaign.

While celebrity endorsements are common in mobile gaming, Dream Games appears to be targeting every possible audience segment with their latest commercials. From LeBron James using his famous reading habit to discreetly play Royal Kingdom, to Kevin Hart hiring an entire acting troupe to handle his roles so he can dedicate more time to gaming.

Royal Kingdom serves as the direct follow-up to the incredibly successful Royal Match, which became a major hit for Dream Games. The clear strategy behind these celebrity ads is to attract players beyond the traditional match-three gaming audience.

Although Dream Games' success might still seem modest compared to industry giants like King and their blockbuster Candy Crush franchise, the company has been steadily building its presence in mobile gaming for several years. While other celebrity collaborations, such as Supercell's Clashamania partnership with WWE, have focused on specific niches, Dream Games appears to be casting a much wider net with their approach.

From a business perspective, both Royal Kingdom and Royal Match represent major success stories coming from Türkiye. Beyond commercial considerations, the games' offline gameplay capabilities and other user-friendly features have clearly resonated with players worldwide.

If you're finding Royal Kingdom's challenges insufficiently demanding, don't worry. We've compiled a comprehensive list of the 25 best puzzle games available on iOS and Android platforms. No matter your experience level, you'll discover plenty of engaging titles to test your problem-solving skills.