Apple has introduced three new Apple Watch models for 2025: the flagship Apple Watch Series 11, the budget-friendly Apple Watch SE 3, and the more durable, premium Apple Watch Ultra 3. All three wearables will be available starting September 19, with pre-orders now open at major retailers (see them on Amazon). Continue reading to explore the key features of each new model.
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Available September 19Apple Watch Series 11
$399.00 at Amazon
Available September 19Apple Watch SE 3
$249.00 at Amazon
Available September 19Apple Watch Ultra 3
$799.00 at Amazon
Available September 19Apple AirPods Pro 3
$249.00 at AmazonAbove is the entry-level version of each new Apple Watch model. Select any listing to explore customization options like larger sizes, cellular connectivity, color choices, and bands. Feel free to experiment to find the perfect fit for you.
Apple Watch Series 11
Available September 19
Apple Watch Series 11
$399.00 at AmazonGet it at AmazonGet it at AppleGet it at Best BuyGet it at Walmart
The Apple Watch Series 11 is the new flagship smartwatch from Apple, starting at $399. Its glass display is twice as scratch-resistant as the Series 10. With a battery life now lasting a full 24 hours, it can easily track your sleep overnight (more on that below). The cellular model also supports 5G connectivity.
Two major health innovations stand out. The watch can now alert you to potential high blood pressure—a key indicator of heart issues. It also provides a sleep score, which combines factors like sleep duration, bedtime consistency, and time spent in each sleep stage. You can use this single score to improve your overall sleep quality.
Apple Watch SE 3
Available September 19
Apple Watch SE 3
$249.00 at AmazonGet it at AmazonGet it at AppleGet it at Best Buy
The Apple Watch SE 3 is the refreshed entry-level model, offering core features at a more accessible price. Powered by the same S10 chip as the Series 11, it now includes an always-on display for the first time in the SE lineup, plus the new sleep score feature.
However, its case sizes are 2mm smaller than those of the Series 11. The display is less bright, and it lacks certain sensors, so it doesn’t support hypertension alerts, ECG, or blood oxygen monitoring. Battery life is rated at 18 hours instead of 24. Still, for the price, it's an excellent entry-level smartwatch.
Apple Watch Ultra 3
Available September 19
Apple Watch Ultra 3
$799.00 at AmazonGet it at AmazonGet it at AppleGet it at Best Buy
The Apple Watch Ultra 3 is built for adventurers and outdoor enthusiasts who need a top-tier smartwatch for hiking, camping, cycling, and diving. It introduces satellite communication, allowing you to send messages and SOS signals in areas without cellular coverage.
Battery life extends up to 42 hours, and the redesigned display features slimmer bezels for a larger screen, with improved visibility at wider angles. It supports 5G, sleep scoring, and hypertension alerts. Plus, watch faces can now display seconds for the first time.
Overall, this year’s Apple Watch updates offer a balanced mix of new hardware and enhanced functions. The Series 11 and Ultra 3 bring advanced sensors, while the SE 3 closes the gap with previous generations. If you're due for an upgrade, any of these models would be a solid choice.
If you're also in the market for new earbuds, check out the AirPods Pro 3 from Apple. Priced at $249, they launch on September 19, the same day as the new Apple Watches.
